Facebook and Instagram advertising

Facebook and Instagram ads continue to hold the TOP position among digital advertising channels for attracting attention and increasing ticket sales. With more than a million users in Latvia, Facebook and Instagram ads offer the opportunity to reach both large and small segmented target audiences, depending on the purpose of the advertising campaign and the format of the event.
Advantages of Facebook and Instagram advertising for promoting ticket sales:

● High engagement: Facebook and Instagram users often engage with event content by sharing, commenting and liking, which leads to greater ad reach
● Wide reach: More than 1 million platform users in Latvia
● Precise audiences: Target ads based on demographics, interests, actions and engagement signals to identify potentially the most accurate audience
● Interactive ad formats: Use photos, videos, carousels, collections, and stories to create engaging and interactive ad content.
● Ad timing: Choose the optimal time to display ads
● Dynamic Ads: The advertising platform can automatically adapt the ad content to the user's device and content consumed to increase engagement with the ad and event.
Try Biļešu Serviss audience for Facebook and Instagram advertising - combining more than 55,000 followers for our Facebook page and Instagram profile, as well as campaign performance data from Biļešu Serviss advertising account, we have achieved a high-level status in the platform's algorithm to effectively promote event ticket sales.
Standard campaign*:

Duration:	2 weeks
Advertising budget:	EUR 35 / day
Campaign setup and optimization:	EUR 160

(The amounts are without VAT).

Required materials*:
Advertising banner or video:
- 1:1 Square format — 1080x1080 pixels
- 9:16 Portrait format - 900x1600 pixels
*for creating a personalized campaign according to your needs and coordinating materials, please contact your Biļešu Serviss project manager.

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